Welcome To The Learning Hub

This is where you’ll find a lot of the stuff I talk about in sessions — plus a few bits we probably didn’t get round to yet.

Quick heads-up: dog training isn’t neat and tidy. There are always exceptions, grey areas, and those classic “yes, but…” situations.

I’m not writing the dog-training bible here. These posts aren’t bullet-proof essays that cover every scenario. They’re guides. Starting points. Things I know are true enough to help you and your dog move forward.

If you’re the type who loves digging deep and geeking out on the details — let’s have a proper chat. But if you’re just testing the water and trying to figure out what this whole dog-training malarkey is about, you’re in the right place. You’ll probably also notice I’ve got a soft spot for pop-culture references in the images — some a bit niche, some you’ll clock straight away.

Oh, and speaking of images — I lean on AI for the posters (because I can’t draw for s**t), but every word you’re reading is mine.

Straight up, this is exactly the sort of thing I wish I’d had when I first got a dog — So lets dive in…


My Dog isn’t Picture Perfect…
Luke Lamb Luke Lamb

My Dog isn’t Picture Perfect…

Social media makes it look like every trainer’s dog is flawless. Truth is, even Sam isn’t perfect — and that’s ok. Training isn’t about creating robots, it’s about learning, mistakes, and building a bond so the memories live forever.

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What A Treat!
Luke Lamb Luke Lamb

What A Treat!

We all think of ‘treats’ as something extra — but like Bruce Bogtrotter in Matilda, too much of a good thing isn’t always good. The real treat is having a dog that wants to work with you for their daily food.

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Enrichment!
Luke Lamb Luke Lamb

Enrichment!

Enrichment should feel like Jurassic Park — full of adventure, stimulation, and new experiences. Just… without the near-death raptor chases. A licki mat won’t cut it. Take your dog out into the real world and give them the kind of enrichment that truly enhances their life.

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Rescue Rangers
Luke Lamb Luke Lamb

Rescue Rangers

Rescue dogs aren’t Chip ’n Dale — they don’t need saving every episode. With the right approach, they can just be what they are: dogs.

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Freedom!
Luke Lamb Luke Lamb

Freedom!

Freedom looks epic in the movies — but in real life, giving dogs too much too soon can be a recipe for chaos. Whether it’s a puppy or a rescue, structure first, freedom later. Freedom that is earned is the only kind that lasts.

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The 7 Foundations
Luke Lamb Luke Lamb

The 7 Foundations

Dog training isn’t magic — and it’s not as tricky as a crane kick either. Before the flashy obedience or cool tricks, you need the basics in place. Wax on, wax off — these are the 7 foundations I use with every dog, every time.

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They’re Crrrrrate
Luke Lamb Luke Lamb

They’re Crrrrrate

They’re grrrreat! Well… when you do it right. Crate training done properly isn’t cruel — it’s a skill every dog should have in the bag before they actually need it.

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Not That Kind of Social
Luke Lamb Luke Lamb

Not That Kind of Social

Puppy classes got you shouting “He’s friendly!” while your dog drags you across the park? Socialisation needs a serious rethink. Less Crazy Town, more calm town.

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Markers- What Are They & Why You Need One!
Luke Lamb Luke Lamb

Markers- What Are They & Why You Need One!

Shouting and screaming won’t get you anywhere — unless you’re in the film Jerry Maguire. Marker training helps you build a clearer, more meaningful line of communication with your dog. That’s where progress starts.

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